Who they are.
Sip N' Smash is a Jacksonville smash burger and shake spot with a bold, playful identity — neon murals, brisket-and-short-rib smash patties, and loaded shakes built for sharing. A high-energy, made-for-the-feed dining experience from the ground up.
Why they came to us.
Sip N' Smash came to Curbside before they opened their doors. They needed a complete brand and marketing foundation — a name brought to life through identity, a look and feel, a website, and enough buzz to open to a crowd instead of an empty room.
The work.
Created the Sip N' Smash brand identity and logo from the ground up, giving the concept a bold, high-energy look that matches the food.
Built a full brand guideline system so every touchpoint — signage, packaging, social, and web — stays consistent.
Designed and built their website to match the brand and make it easy for guests to find them.
Ran local influencer outreach to put Sip N' Smash in front of Jacksonville's food audience ahead of launch.
Produced content through the soft opening and grand opening, capturing the food, the space, and the energy.
What happened.
Curbside took Sip N' Smash from a concept with no brand to a fully realized identity, website, and content engine — ready for a grand opening the neighborhood actually showed up for. The brand launched with a look, a voice, and an audience already paying attention.
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